Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been using the KTVU FOX 2 news app and watching their channel on TV for many years. One day, my kid pointed out to me, “Why are you watching this horrible news channel? All they talk about is killing, dying, and terrible stories.” That made me realize how negative the content had become. So, I recently decided to download the KRON news app, and I’ve noticed their coverage offers a much better variety — including positive stories, important updates, technology, and meaningful local news around the Bay Area. They focus on reality without overemphasizing violent crime like KTVU does. From now on, I won’t be watching KTVU news anymore.
I have always loved the great coverage that KRON4 has to offer. But lately I am irritated by the commercials that pop up on the top of the screen. I don’t mind that they are there and I understand the business purpose of the existence. My issue is the automatic volume that comes blaring on. I read the news in the morning and cannot see more about the subject because I can’t control the sound or level until I can hit the off button ASAP. I have woken up children and spouse due to this unasked for interruptions. I find it so irritating that I don’t sang to read the articles any more.
I so appreciate getting local news and at a very reasonable subscription price. However I find it difficult to negotiate my way around the app. I’ll get a news flag on my front screen and it does not open to that article directly & it is not necessarily intuitive where to look for it. Also, I’m not sure if it’s the app or my phone but the videos time out so I don’t use them. Regardless, thank you KronOn!
News has never been more local than in the palm of your hand. The KRON4 mobile app brings you all the top stories from our daily broadcasts, as well a...