Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Disney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Honestly, I see all sides, no one can predict my choice behind the Nov. curtain, 😉 * but I’ve decided not to watch ABC bc it’s very one-sided. Very partisan! I want all sides of all issues, I don’t need your opinion. Especially when it sounds so wimpy when broadcasted, time to grow a pair. This is exactly why ppl are moving out of Cali by the thousands... California was never so prejudice nor partisan. I grew up here as an immigrant (of value to USA) But sympathizing to the extreme of condoning looting is anti-American! And giving air-time to such is giving value. Where’s your BackBone? Brass Ovaries? Show so integrity! Pls. You have the power to DEFUSE or add Gasoline. You’re not defusing! You should be ashamed~ My sons are Active Duty Military TODAY fighting for the American Way, incl. Freedom of Speech, But not freedom to destroy & commit crimes, That’s not honoring anyone, especially our people who protect us! Putting down all Police is just not intelligent, that’s ridiculous, There are Bad ppl everywhere, even in your offices, But most people are Good, Look at the percentage, there’s your fact, enough said, Stop making EVERYTHING about Skin color, That’s Not the California Way, never has been You asked~ L’
The app is useless if it does not automatically switch from portrait to landscape mode. A use case where this is a problem is when it is use during cardio workout on an exercise machine. With phones having the earphone jack at the bottom, the phone can not sit on the exercise machine in the portrait position so having to pickup the phone everytime a news video is played to switch the video into landscape mode is not practical.
I’ve used this app for a few years and lived with a lot of annoyances. One longtime issue was the app throwing up an alert about a news development on the lock screen, but when going to the app, it merely linked to the “home” screen. Sometimes merely finding the story mentioned in the alert was difficult (you’d think that it would be the top story given it was the subject of the lock screen alert). Well, they finally fixed that, but TODAY I kept encountering another super annoying issue. While reading one story, the app kept switching to a different story. It did this 4 times. The first time I thought I might have hit a link within the story I was reading. The next few times I was careful not to touch any text that might have been a link. Finally on the 4th try, I just watched the screen without touching. Sure enough, after about 20-30 seconds, the app just loaded the same story AGAIN about LA Police capturing Nipsey Hussle’s killer. In fact it’s something I had already looked at when opening the app. Anyway, I have no tolerance for apps that decide what I want to see when I’m trying to see something else. Its deleted, gone... good riddance!
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