Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Las Vegas Review-Journal Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I don't have an issue with the app. It is a good source for local news. What is preventing me from subscribing is that there is no in-app subscription. The app store information states that there is an in-app purchase option. The app settings menu has a term of service that indicates the subscription will be through apple. However, when you click any of the subscription options it takes you to the RJ site. One of the best things about purchasing through in-app purchases is the ability to consolidate and easily manage all of your subscriptions in one place. No more having to figure out how to change or cancel a subscription. If you look at the fine print of RJs terms of service (after they forward you to their website to subscribe), you will find that the cancel process involves calling a number. You know how that goes. Hard no for me. Offer in-app and I'll subscribe.
I love my daily newspaper subscription to the LVRJ and like that I have electronic access via online and app subscription as well, but this app is horribly buggy and crashes every single time I use it, multiple times. About half the time it won’t even load the first time I open the app and I have to close it out completely and reopen. About a third of the time I do this I have to repeat since it doesn’t solve the problem. When it does open and it works, it is super slow and lags a ton. I end up inadvertently tapping ads when I try to scroll because the touch is so unresponsive. As a news industry I get that they make money selling ads but the ads in the app make it nearly unusable. They are cumbersome, in the way, and frequently cause the app to crash. Every single time I am using the app it freezes and I have to close it and reopen to resume reading. I have had the app for over six months and i keep hoping it will be fixed, but it has never gotten better. Hands down the worst app on any device I own. Bottom line: if you are an RJ subscriber, stick to your paper copy because the electronic app is slow, unresponsive, glitchy, buggy, and it crashes.
Most of the time when you try to launch the app it just hangs on an all white screen. When you actually get something on your screen it usually asks about updating (the content, I guess?). Do you actually want to read a news story? The joke's on you. Most likely, trying to actually read an article will crash the app. Watch a news video? Completely out of the question. That will definitely crash this app. They think that anyone will pay money for this in the future? What a joke. I'm embarrassed for them. Does no one at the LVRJ actually do ANY quality assurance?
The Las Vegas Review-Journal app gives you breaking news updates on what's happening in Southern Nevada, the nation and around the world. FEATURES •...
| Name | Price | Type |
|---|---|---|
| Digital Access (Monthly) | $8.99 | Monthly |
| Digital Access (Yearly) | $89.99 | Yearly |