Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Independent Health Association, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I know insurance companies only care about taking every last dollar we have, but for the love of god, please make a better functioning app for us to use while you rob us blind. Why on earth can’t I stay logged into the app? Why can’t I use biometrics to log in? After 24 hours do I REALLY need to verify my phone again? It’s annoying. Also, your list of providers who are accepting new patients is wrong. Nobody ever updates it. Make it easier to take my money too, I can’t believe you haven’t yet.
I just made the switch to Independent health starting in 2023. I had been with blue cross for 6 years. Blue cross was bought out by high mark and things really hit rock bottom from a customer prospective. After talking with my employer about health care options I chose Independent health. What a difference! Less wait times to talk to an IH rep, great app, great member benefits. My family and I are very impressed! Keep up the good work Independent Health!
This helps. i like being able to make sense of it by quickly checking my deductible, Health Extras balance and peeking at covered benefits on my plan before seeing a doctor.
Independent Health’s free MyIH app brings members the RedShirt® Treatment whenever and wherever they need it – with the convenience of finding a docto...