Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andreas von Lepel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this game quite some time ago. It was available for free or discounted at some point. I don’t remember but I haven’t played it and I noticed it does not offload. So I opened it and started playing. Considering some of the reviews go back 10 or 11 years I’m going to guess this was an early app for the iPhone. It holds up nicely. Even with all the capabilities that the iPhone has now this game doesn’t suffer from its own simplicity. In fact I don’t think other puzzle games have advanced much beyond what this game is. I’ve only played about the first 10 puzzles and the puzzles have gotten progressively harder. I hope there are more changes as the game goes on. It is entertaining. Being a casual game it’s not something you dedicate hours to really. You pull it out when you’re waiting at the DMV, sitting in the lunch room at work, waiting for your order to come up at the restaurant, etc. Great game in small doses. But you don’t have to take it in small doses…
I like the B&W graphics. It’s a simple yet challenging physics game. You sometimes have to try every single move even the one that doesn’t seem like it’s it. It will have you stumped thinking it’s impossible but keep trying! This would be fun on long car rides or on the bus.
The levels are enjoyable, and I like the spooky theme and music. The help prompts pop up too soon and are annoying, but you can turn them off. The game is not too addictive, which I guess is good - I don't like to deal with too much adrenaline/dopamine rush while playing a game. So far so good!
+++ #1 game in 36 countries +++ +++ Winner of the "Indie Prize Europe 2013"-Award (Casual Games Association) +++ GAME OF THE WEEK! - »… is a beautifu...