Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sylvain Seccia · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This clearly states no data collected but before you can open there is a disclaimer that THIRD PARTIES collect data and insert cookies. Apple support is this allowed?
I liked this
I got the app because it looks fun and it said it only collects usage data. But then, when I opened the app, it announced that it would be collecting personal information to deliver personalized ads. That is vastly different from what the authors told Apple upon getting on AppStore. I’m thinking they lied. Not good. Not good at all. Undermines the confidence of app users in app sellers. Ruining the market for everybody.
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