Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Active Interest Media, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There have been long term issues with this app which I’m hoping will NOT push this app to join Magster, a truly awful digital management system. This app consistently requires me to repurchase issues I already own, then says, “You already own this issue. Would you like to receive it again for free?” That is a minor annoyance. Lately it allows me to purchase issues but not read them. It keeps throwing me out. That is much more serious. Please repair this. PS. Thank you for keeping old issues available for purchase, something Magster would limit.
I had enjoyed OHJ and been reading it on my iPad for several years. Occasionally there were download/sync problems but they always cleared up in a few days with no hassle. This Mar 2017 however, it stopped working altogether. I could neither download new issues or read old ones. I sent emails through the app and directly providing requested information (my name, address, Apple receipt, etc.) all to no avail. It was the same old arc: first a do-not-reply, then a request for information, then a request for screen shots from an actual customer service rep, then a request for Apple receipt and finally back to do-not-reply. This went on for 3 months from March thru May 2017. Since them I'm being "sent to the appropriate department for review". Guess I didn't pass review. Oh, and in March, I had 9 paid months left on my subscription.
NOW they have updated the app, the individual issues will not download!!! For three weeks now I have been getting an error message that states the app cannot connect to the server and to try again later! PLEASE OHJ, get your act together or refund my money! now with your update, the issues won't even download! DO NOT SUBSCRIBE! Even after you download a full issue, you cannot open and read the issue unless you have an internet connection. This has been a persistent problem for MONTHS and it has not been fixed. What use is a digital magazine if you have to be online in order to read it? Hey OHJ, fix the glitch already!
The Old House Journal app offers old-house enthusiasts practical hands-on advice for restoration and renovation. Like the print magazine, the Old Hous...
| Name | Price | Type |
|---|---|---|
| Old-House Journal August-September 2011 | $0.99 | One-time |
| Old-House Journal June-July 2011 | $0.99 | One-time |
| Old-House Journal December-January 2012 | $0.99 | One-time |
| Old-House Journal April-May 2011 | $0.99 | One-time |
| Old-House Journal October-November 2011 | $0.99 | One-time |
| 1 Month | Old House Journal | $2.99 | Monthly |
| Old-House Journal February-March 2012 | $3.99 | One-time |
| Old-House Journal June-July 2012 | $3.99 | One-time |
| Old-House Journal December 2012-January 2013 | $3.99 | One-time |
| Old House Journal Subscription (Annual) | $16.99 | Yearly |