Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hearst Communications, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am a long time subscriber to Country Living. When I originally got my iPad, I downloaded the app and loved it. Somewhere along the line, I was “kicked” out and could not remember my login credentials. I have tried several times to contact CL to find out how to change my login info so I can continue to use the app. There has been no response. They have recently started sending me emails advising the latest issue is available but then I have to read it in Safari which doesn’t have the features of the app.
Always available on my iPad. Very convenient. Download magazines for offline view, great for plane rides, car rides and where there is no internet service.
I LOVE Country Living, so I’m quite disappointed with the new versions of the app. I really dislike scrolling up through the articles like a web page. I want a magazine app to look/feel like I’m scrolling through a magazine, not a web page. It’s clumsy, it’s difficult to navigate the pages, and it’s slow. I’ve had it crash, but maybe this latest update will fix that...we shall see. I truly hope someone is listening to your longtime/loyal readers. It’s seems to be a theme in the reviews that we’re not fans of the “new look and feel” of the app.
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