Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Advance Magazine Publishers Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When you’re offline and you try to read issues you’ve downloaded (you can tell because they have a checkmark next to the title), the pages are blank and you get a message that you won’t be able to read it without network access. What, then, was the point of downloading the issue? This is on an iPad mini, latest generation, latest iOS.
This app used to be way better. It constantly boots me out, and when I go to sign in, it has a “continue” button that doesn’t make me sign in, so why the boot? Also it used to let you go full screen without the menu bar always present, and now there’s no option for that. It’s a lot less immersive that way. Also wish there was a way to max out the picture quality, some still appear blurry. Good content though
Wonderful photography of the current design trends.
Architectural Digest (AD), the international authority on design and architecture, offers exclusive access to the world’s most beautiful homes and the...
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