Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PMC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought I would try it but then when I decided the next day that I don’t like it that much at $200 a month, they told me there is no way to cancel this. They said I would have to pay $200 a month for a year. There is no way to get in touch with anybody in charge of variety.com, they won’t reply through email, no way to leave messages on phone or talk to human. Same with their parent company PMC. It’s a total scam. You get the same information on IMDb and you can cance whenever you want.
Keeps crashing every time I search for something
Downloaded app and try to use it the first time. It is asking for user name and password. Can’t establish a new user or anything. Help.
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