Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PMC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app states there are real-time new alert push notifications you can turn on via the settings menu. This is 100% false. There is absolutely no way to do this. There is actual absolutely no alert feature at all. I’ve emailed support 5 times with no response, so I’ve decided to leave a review to inform others that are expecting this feature. If I’m incorrect, please reply to this review with instructions on how this can be done & I will revise the content. Below is what they state, but the feature is completely nonexistent. “REAL-TIME NEWS ALERTS: Keep up with breaking stories as they happen with push notifications, easily toggled on or off in the app settings menu. “ In fact the screenshots show a “bell” icon next to the “gear” icon, which does not exist in the actual app. Please respond with how to active the real-time news alerts. Please. Thank you.
Variety is my go-to for entertainment news. This update is a big improvement, it’s faster, easier and has new features. I love that I can customize my newsfeed.
I simply can’t understand why the app would be redesigned to just have one general feed without any option to read by topic (TV, Film, Digital, Business, etc.). As someone who works in the media industry and reads Variety daily, it’s incredibly sad and I have deleted this app from my phone. Instead, I have to use my mobile browser to read articles from the web page. This is literally the first app review I have ever written but this UI/UX is so poor that I felt compelled to do so. Whoever is the CTO should immediately implement changes - I would imagine app engagement has totally collapsed. This is digital media 101 and calls into question Variety as a leading player in media itself.
Variety is the most authoritative and trusted source of entertainment business news, recognized and respected throughout the world. Since 1905, influe...
| Name | Price | Type |
|---|---|---|
| Variety Magazine (Monthly) | $13.99 | Monthly |
| Variety VIP (Monthly) | $39.99 | Monthly |
| Variety Magazine (Annual) | $139.99 | Yearly |
| Variety VIP (Annual) | $399.99 | Yearly |