Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mansueto Ventures LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Besides the terrible support (see below), the app is a joke. How do you send articles out weekly, but the app is a glorified PDF of the print magazine. Might be covering fast companies, but your approach to experience is antiquated. Update: Finally heard from support 3 MONTHS LATER. Fast Company has slow support to say the least. If you get a subscription & wanna use this app, just don’t expect help before you’re well into your subscription. Same issue as others. Signed up for a year digital subscription on the website. Confirmed email & set up account/password. Go to log into the app. Doesn’t recognize my email. Do some digging in help, and apparently you need an account number to access the app. Only problem is no account number is listed in my online profile & none sent via email. So, why aren’t these just connected automatically? I will update my review once I get access, but how is this any way to run your system?
The Home Screen of the app is a jumbled mess. Despite having both an online and print subscription, it always has a timer telling me I have a minute or two of free reading before I need to subscribe. Even after logging in, it never seems to recognize me as a paying reader. I love the articles, but the app experience is like kindergarten. A shame because, again, I like the articles more than articles from other publications that I pay more for.
This app continues to impress. I thought I would come through and update my review. I stand by my initial review and have since take to using the Fast Company magazine app as well. This has by far become one of my favorite mediums to consume my reading. 30 minutes in and I love it already. There are few magazines that can publish an app and get it right. Fast Company does not disappoint. This app is quick and responsive. Articles are just "there" and the interface is smooth. I can see me using this on a daily basis to catch up on lots of reading. And I look forward to seeing how subscriptions are integrated into the app as well. Great Job!
Fast Company is the world’s leading business media brand, with an editorial focus on innovation in technology, leadership, world changing ideas, creat...
| Name | Price | Type |
|---|---|---|
| Fast Company (Monthly) | $1.99 | Monthly |
| Summer 2019 (id:726241) | $4.99 | One-time |
| May 2019 (id:726242) | $4.99 | One-time |
| October 2018 (id:726247) | $4.99 | One-time |
| March / April 2019 (id:726243) | $4.99 | One-time |
| Oct/ Nov 2020 (id:726233) | $4.99 | One-time |
| March / April 2020 (id:726236) | $4.99 | One-time |
| Dec / Jan 2019 (id:726245) | $4.99 | One-time |
| February 2019 (id:726244) | $4.99 | One-time |
| Fast Company (Annual) | $19.99 | Yearly |