Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Yapp, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
An incredible platform that is perfect for running your next event! As an event coordinator, this app has everything I could possibly need to keep everything easily organized for my attendees, which has significantly cut down the amount of questions I have to answer during the event. It’s completely user-friendly both for the organizer and the attendees. Setting everything up was super smooth and streamlined, but also not so uniform that I was able to customize pages to fit my needs. From the attendees perspective, I received lots of compliments on how easy it was to use and how helpful it was to have. Not to mention, the creators are very responsive—quick, patient, and incredibly helpful. If you’re debating between several platforms, make it easy on yourself and just download this one. (For context, I run a weeklong writers conference that has a multi-track schedule)
Past events should be greyed out. There should be a “you might like” suggestion on the bottom of the event. Events should be able to be tagged. Would be great to be able to create group and group chats, as well as group notifications and schedule tagging. Nice app for event organizer but not useful for teams or groups who don't already have slack or group calendar tools to help their teams stay in touch or to coordinate specific event schedules. Half of the puzzle is there but could use more for users and groups.
Need to respond to comments on posts or tag a specific person to respond to them.
With Yapp, you can view the mobile experience for your conference, social event, group, sports team, school, local business, and more. Haven’t been...