Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lee Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s easier to pull up stories to read now. But still challenging to get past initial screen that offers subscription deal.
The IR app has serious performance problems; specifically, any time i try to click a push notification, the app crashes every time, requiring me to relaunch the app and manually search for whatever story caught my eye...and there is no “latest news” section to find it in. Layout is poor too; pages are riddled with add content that is poorly formatted, causing text to frequently jump around. Finally, the IR has suffered from lackluster coverage and writing for years; headlines or story leads are frequently confusingly written or don’t accurately sum up the details in the full article. Push notifications often promote opinion articles that it perhaps thinks will generate more traffic, regardless of the quality of those editorials. Unfortunately the IR is one of the few online sources for local Helena news...for State-wide news, I usually turn instead to Yellowstone Public Radio, Montana Public Radio, or Montana Free Press for better coverage and more engaging news write-ups.
I was in a much larger metropolitan area in Idaho (than Helena) last week and Sunday I had a need for some print news - so I bought a paper there. The Independent Record far exceeds the paper I read. I was done in minutes and was not mentally satisfied. Keep up the good work.
Your story lives in the Independent Record. From reporting on all of your favorite teams to the news that matters most in the community, we cover it a...
| Name | Price | Type |
|---|---|---|
| Subscriptions (Monthly) | $27.99 | Monthly |
| Subscriptions (Monthly) | $40.99 | Monthly |
| Subscriptions (Monthly) | $44.99 | Monthly |
| Subscriptions (Annual) | $50.00 | Yearly |
| Subscriptions (Annual) | $269.99 | Yearly |
| Subscriptions (Annual) | $329.99 | Yearly |
| Subscriptions (Annual) | $364.99 | Yearly |