Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BH Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
FLS should stick to local reporting. It seems the reporters are incapable of presenting both sides of any political debate and is clearly biased to the left. Management should have realized a long time ago that the majority of the local population skews right and that is why your subscribers have left.
Recurring problem where clicking on a news article gets you nothing but ads. Local content is pretty thin and primarily looks like whatever they can scrap off local government website or some local business’s press release. I signed up for a trial membership but I don’t think I will renew when the time comes.
I check this app daily and appreciate the updates on local happenings. Keep up the good work!
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