Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lee Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The e-edition is a mess. On my iPad it keeps jumping back to full page view. It repeats the comics and other pages at least two times in each edition. Proof reading before publication would be a plus.
It used to be that this ap was somewhat usable. The last couple of stories I’ve tried to view have been bared by pop up’s telling me I have to subscribe in order to view them. When I hit the close button at the top of the subscription window it bumps me back to the home page which in turn bumps me back to the story and the annoying subscription window. There doesn’t seem to be a way to stop this other than exiting and quitting the ap. Seriously considering deleting the ap. What’s the point of getting an alert about a story when you can’t view it?
I want to support the Gazette as a local paper but they are making it incredibly difficult to justify paying for an online subscription. The multitude of ways this app fails are too numerous to count. I can access my account on my iPad, everything else is a no go. I’m kicked out, logged out, asked to log in when I already am and then told I need to subscribe. It’s beyond ridiculous and the only response I got from their tech support was ‘it’s a work in progress.’ But they have no problem billing me monthly.
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| Name | Price | Type |
|---|---|---|
| Subscriptions (Monthly) | $27.99 | Monthly |
| Subscriptions (Monthly) | $40.99 | Monthly |
| Subscriptions (Monthly) | $44.99 | Monthly |
| Subscriptions (Annual) | $50.00 | Yearly |
| Subscriptions (Annual) | $269.99 | Yearly |
| Subscriptions (Annual) | $329.99 | Yearly |
| Subscriptions (Annual) | $364.99 | Yearly |