The Southern

Paxton Media Group LLC · iOS

The Southern

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Southern screenshot 1The Southern screenshot 2The Southern screenshot 3The Southern screenshot 4The Southern screenshot 5The Southern screenshot 6The Southern screenshot 7The Southern screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Southern Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
2.5 (13)

Rating Distribution

2.5
★★★☆☆
13 reviews
5
31%
4
38%
3
0%
2
8%
1
23%

Top Countries

🇺🇸 US🇬🇧 GB🇨🇦 CA
Reviews (3)
★★☆☆☆this nickname. is taken2/11/2021
The southern

This has to be the worst app out there, the only reason to open it is the obits. L

★★☆☆☆b.e suz1/3/2021
App is compromised

For about a week now after I have browsed a couple of articles, no matter what I open next after I’ve read about half I get redirected from the page to some bogus “you are the 10,000 searcher on Google and have won something “ or something like that with confetti blowing up everywhere. From there you cannot close it or go back to the Southern’s app and have to shut it down and start over. It seems once this has happened to a certain article, it will happen every time I try to open it in the future, so I never get to finish reading it. This is the only app I have experienced this problem with so it’s not coming from my end.

★★★★★Kate Lynn 275/16/2018
Great local news app

This is my go to app for my local news and it also has obituaries, sports and some national news. After update on May 15, 2018 I had problems with the app crashing on my iPod touch five, but I did a restart on my iPod touch and after that it no longer crashed.

Version History (40)
217.19/4/2025
215.13/14/2025
9.810/18/2023
9.6.17/14/2023
9.55/24/2023
9.1.31/9/2023
8.13.63/9/2022
8.115/21/2021
8.102/24/2021
8.92/10/2021
Available In (111 Countries)
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Supported Languages (2)
EnglishSpanish
App Details

Your story lives in The Southern Illinoisan. From reporting on all of your favorite teams to the news that matters most in your community, we cover it...

iOS App ID
375277474
Content Rating
12+
Min OS
13.0
Size
59.7 MB
In-App Purchases
Yes
Publisher
Paxton Media Group LLC
US

In-App Purchases (1)

NamePriceType
Subscriptions (Monthly)$25.99Monthly