Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BH Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a subscription but when I try to read an article I am asked to subscribe. The restore purchase order says I don’t have a purchase and the sign in link is never active. I’ve waited several weeks to report hoping it was a temporary glitch. Since my print copy doubled in price in less than a year, and I have cancelled it, digital is my last attempt to “support local journalism.” My only option is to use another device-iPad, Mac-to read the paper.
Have been using this app for over a year with no problem, it recently started doing strange things. On upload, half of screen is filled with a banner ad, no way to turn it off or override it. Arrows on sides don’t work sequentially - will go from page 1 to page 3, then page 5, etc., same on reverse. Unpredictable - sometimes does odd number skips, sometimes even, sometimes a combo of even and odd. Have tried deleting app and reinstalling, didn’t work. Called digital services number at the paper, couldn’t suggest a fix. Access via browser is fine, this must be an app problem.
The Roanoke times is a great paper! The digital version works well BUT subscribers of the paper version have to sing in after 15 articles which is very annoying.
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