Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BH Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am not liking having to log in over and over again
This is impossible to use. Send someone over to Staunton to see how the News Leader app works. Am a full subscriber to the DP but use the so-called e-edition for my visually impaired husband. It’s basically worthless. Ads foisted on paid subscribers are a deal breaker as well. He gets stuck on the annoying opening ad and can’t close it. Navigating through an article is a nightmare. I realize these are tough times for print media but at over $500/year for a full subscription, I need something better.
The DP did a fine job covering the events surrounding August 12, although the NYT and the WaPo provided the most coherent coverage. I think the app is a little clunky. The sports page is separate from the rest of the news if you read the local news first. I also think that links to the other local newspapers could easily be included in relevant articles, especially since so many of them are owned by the same company. I am surprised that there are t ads on the site. It should be a revenue source.
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| Name | Price | Type |
|---|---|---|
| Subscriptions (Monthly) | $27.99 | Monthly |
| Subscriptions (Monthly) | $40.99 | Monthly |
| Subscriptions (Monthly) | $44.99 | Monthly |
| Subscriptions (Annual) | $50.00 | Yearly |
| Subscriptions (Annual) | $269.99 | Yearly |
| Subscriptions (Annual) | $329.99 | Yearly |
| Subscriptions (Annual) | $364.99 | Yearly |