Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Arkansas Federal Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is generally good, functional and dependable except for the glaring failure of the worthless check deposit function. You can attempt to deposit a check, and the app will tell you that it deposited the check successfully. You go on about your business, writing checks as though you have the deposit in there, only to find out it really did not deposit successfully. I have often tried to deposit checks when the app would refuse to deposit the check up to a dozen times, giving a variety of up to four different reasons/excuses; then in a mad fit I try one more time and it deposits successfully whereas nothing had changed— same check, same lighting, etc. this is particularly frustrating when I’ve had multiple checks to deposit. The online deposit function is important since no branches have been opened up near me
Overall, I do not like the new mobile banking app and will attempt to explain the confusion I have trying to navigate the program. I do muddle my way through and make the most of the program, but it is never easy or without some sort of complication. First, I find the font and format difficult to read and navigate. Thankfully, being able to enlarge the screen helps. Also, the slim blocks of color along the side do little to guide me to a category, but take more space from the field of vision. Second, The menu is ok and fairly straight forward, but trying to access or even find my recurring payments is extremely confusing especially through the transfer funds link. I have set up duplicate recurring payments more than once and had to struggle to find the way to cancel the duplicate without cancelling the initial payment. I have had some difficulty with recurring payments in bill pay too and e-bills are a continuous nightmare. I have constant messages telling me to update or contact payee at their website or it is continuously “in progress”, but never fixed or working properly. Using e-bills is not a viable choice for me. I don’t know what the benefit is or why it is offered. I hope this review explains some of my difficulties and can help you understand my frustrations.
Tellers need to be more mindful when pulling up “family” accounts. In a 5 month period, when I have deposited or withdrew money from my account, they mistakenly added or took the money from my husbands account. Please tell me how this could happen when our account numbers are different? I refuse to argue with the tellers which I almost did one time because I told her she needed to look closer and find MY account number. She insisted that she did the proper research and yet still took the W/D from my husbands account. Short of the computers being down, I can’t accept any excuse. Other than that, I’m happy with the credit union for now.
Bank securely from anywhere with the Arkansas Federal Credit Union app. Manage all of your accounts: monitor your credit score, budget and track spend...