Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FirstTrust Home Loans, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Worst experience ever! Chris was more worried about his reputation of “never having a loan offer fall through” than actually evaluating clients. He purposefully rates you lower with the intention of keeping that reputation — he actually told me that — and that was AFTER I went through a week of grueling questions and having to ask him several times for the final number that I was approved for. Trust me when I say that whatever he approves you for is MUCH LOWER than you deserve. Go somewhere else and get a higher rating. And to any agents working with him, keep that in mind, as the lower approvals affects your percentage.
Absolutely love this company! Professional, friendly, fun, and overall excellent experience to help with your mortgage!
Begin and access your home loan process from anywhere you are with Mortgage Strong by FirstTrust! Apply for a mortgage loan quickly and have access...