Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Disney · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would expect no less from the rat. This is a Disney app. Do I REALLY need to explain why this app should be avoided? Okay. This app not only has poor performance, it also has a news team full of bozos that are the best example of why to choose your local news source wisely. These folks seem to always have multiple stories posted that are wildly inaccurate, such as continuing to say my town has had a murder when in fact we have not and they have been told we have not by the town manager and the police chief, yet they continue to say we have and they refuse to update their reports and have released other news stories that mention my town as the location of the murder when we are in fact 20 miles east of the location given. Find a better source for Triangle area news
Site’s format is too busy. I’d like to be able to scroll and choose what I’d like to read first etc. but pics change into video which is very annoying to me . Maybe I’m just navigating the site incorrectly. Thanks for asking........ that being said, I absolutely watch you on tv as opposed to the other stations. I am usually pleased with the way you usually do not sensational events that warrant less attention as it may. Thank you.
I’ve loved TV 11 News. It’s always been the first news app that I read each morning; however, the new format, with videos for each article, is no longer my go-to news app. I take the news very seriously, and I feel like your new format detracts from that. Whether just perceived or not, your news articles seem to be less in depth. I can no longer take in the most important news at a glance; whereas previously I could readily see the scope, importance, and perspective of the day’s news. Please bring back the old format! Or perhaps consider utilizing 2 apps to please both types of readers.
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