Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CBS Interactive · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was a loyal CBS News viewer for decades, and especially in the Nora O’Donnell days. I literally named my dog Nora. When you think of news you, think of Walter Cronkite, you think of CBS. You think of 60 minutes holding the president the smallest bit accountable, but leagues over the others capitulation… but the new CBS news is rubbish, low level, spoon-fed dribble for the unintelligent. It’s insulting to long term viewers have now, under the leadership of Bari Weiss, a decades long beacon of unbiased truth is crumbling like sandstone. Weiss was just the latest acquisition by the billionaire oracle founder Ellison family’s take over of the companies controlling what Americans see and hear, and now they are starting to tell us to not believe what our eyes see, and not to hear what our ears hear. Billionaires are buying the news. An Australian owns fox and has brainwashed our parents, all so he could sell reverse mortgages through his airwaves, stripping children not only of their parents, but of the memories they would have been able to salvage in that home. Tangent, but valid. WHO OWNS WHAT YOU ARE READING? IS IT FREE CONTENT FROM AN UNCLEAR COMPANY, you are the product my friend. Good luck out there you guys. ✌️
I live in Port St. Lucie Florida. I watch channel 12 CBS news. It’s disturbing to see how it seems like they’re always campaigning for Trump. I know this is a Republican state but I always thought CBS News was a democratic channel. I don’t understand why they’re always putting things on there about Trump, it’s disturbing to me as being a Democrat because a lot of what he says right now, is to put fear and everybody , bothers me. I understand that you cover the news and that’s what it’s all about but it really bothers me that I hear so much about him on our news and I don’t hear that much about our Democrats at all of what they say because Trump is just divided our country made us unstable and put fear and everything he says, so why would you cover his lies?
I really value and have a lot of trust in quality content and journalism of CBS News in comparison to the other major networks. This app, however, is awful and is in major need of a complete overhaul. Unlike virtually every other significant news app, there are no options to filter or quickly search for news through organizational sections. The options for streaming programs are nice but not a priority for most people who use news apps to read articles instead of viewing videos. The local news section, literally the only other section, would also benefit from coverage of more cities and specific regions (i.e. maybe people living in northern New Jersey might want more news localized to NJ instead of just being thrown under the NYC umbrella). Even the aesthetics are underwhelming and makes the entire app look unfinished. Disappointing for the network historically referred to as the Tiffany Network. I’m not exactly saying Edward R. Murrow is rolling in his grave (although he actually might be for other reasons) but my god, spruce up the app.
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