Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News Digital Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to be able to download the paper and read it offline. Has this changed?? I don’t always have internet access and this was how I read the paper every day. Now I can only read the paper if I am online. Why would this availability be removed?
The app is generally fine BUT please can you make the Auto Hide Reader Navigation Bar STAY ON as it (and it is the only selectable option that does not stay selected) instead of requiring it to be selected each time the paper is opened. Is it as world-altering as the Middle East conflict, no, but it is annoying and probably only needs 5 minutes of coding to change. Please can you have a look at it for the next app update.
I read several papers on iPad but find the DT version inconvenient in that I have to minimize a page to move to the next one and that switching from a digital page to a text one is too easy - the app is too sensitive. The move should require a double touch or a touch on a particular area of the screen eg the headline as per SMH.
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