Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fairfax Digital Australia & New Zealand Pty Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app will charge you for a subscription but then give you a “data couldn’t be read because it isn’t in the correct format” error. When buying a subscription online the restore password feature never sends a reset email
Works well for flights: downloads all the text of the paper before you board so you can read offline. Pictures aren't downloaded however.
Finally AFR is available for the iPad! The interface is pretty user friendly and navigation is pretty easy. Much better than having to see the paper through a browser window (the previous business model). This way you can download the current paper, jump on a flight and continue read away.
Access Australia’s leading business news, insights, and analysis. • Flip through a digital version of the day's paper on the go. • Browse topics a...
| Name | Price | Type |
|---|---|---|
| The Australian Financial Review app subscription (Weekly) | $10.00 | Weekly |
| The AFR Monthly Premium | $49.00 | Monthly |