The Sydney Morning Herald

Fairfax Digital Australia & New Zealand Pty Limited · iOS

The Sydney Morning Herald

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The Sydney Morning Herald screenshot 1The Sydney Morning Herald screenshot 2The Sydney Morning Herald screenshot 3The Sydney Morning Herald screenshot 4The Sydney Morning Herald screenshot 5The Sydney Morning Herald screenshot 6The Sydney Morning Herald screenshot 7The Sydney Morning Herald screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The Sydney Morning Herald Make?

Monthly Revenue
$100.0K
Annualized estimate
$1.2M
Per Download
$100.00

Platform Performance

🍎iOS
Revenue
$100.0K
Downloads
1.0K
Rating
4.6 ★(73)

Rating Distribution

4.6
★★★★★
73 reviews
5
4%
4
1%
3
5%
2
5%
1
84%

Top Countries

🇦🇺 AU🇳🇿 NZ🇬🇧 GB
Reviews (3)▼
★★★★★AnonBDA9/4/2021
SMH

If you want the news in Sydney, this is it.

★★★☆☆Auspointer4/20/2021
Doesn’t have full functionality (comments) of Web page

Seems weird that SMH have provided this app supposedly for a optimised experience on iPad/iPhone yet it doesn’t have all the functionality found on the Web version. Where are the comments after the articles and how can i make them on the app??? To use the app you have to have a subscription so you are paying for something that is less than what you would get on the free webpage? Not a great option if you want all the features you find on the web page and as a subscriber I feel a little ripped off because of that.

★★★★★StarEddy229/6/2019
Great insight into Australia and the World

Even overseas, I am able to keep up Aussie news and how Aussies view happenings from Beijing to London to Washington DC. Serious commentary on World events including the box Boris Johnson has painted himself into, now only if he could paint a door...

Version History (125)▼
6.10.07/20/2026
6.9.06/23/2026
6.8.26/4/2026
6.8.15/27/2026
6.8.05/26/2026
6.7.04/29/2026
6.6.14/16/2026
6.6.04/13/2026
6.5.03/23/2026
6.4.03/2/2026
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Get straight to the stories that matter with the Herald app. Top Stories and push notifications keep you up to date with breaking headlines while our...

iOS App ID
1411569831
Content Rating
13+
Min OS
16.0
Size
139.6 MB
In-App Purchases
Yes
Publisher
Fairfax Digital Australia & New Zealand Pty Limited
Au

In-App Purchases (2)

NamePriceType
Starter Digital (Monthly)$17.99Monthly
Premium Digital (Monthly)$24.99Monthly