Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News Digital Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Using the same app on my iPhone does not equate with use on my iPad. Whilst the iPad does let me online for comments on various topics, the app on my iPhone says I am not a member and when I do try and change that I am told I am a member! I am still not able to comment or respond to articles.
The homepage of the digital edition is more like a wellness gossip column rather than a newspaper. Stories about world issues, important national and local issues are given low priority or absent. Fortunately we can download the paper edition, do online puzzles, share stories from the daily paper and print out material. The digital edition has no attraction compared to other newspaper and news apps. Almost not worth paying a subscription.
There’s been a few updates and the audio on my phone is accessed by this app when opening it. As a result streaming (eg radio) is stopped. Most inconvenient.
Stay ahead of news in Tasmania with The Mercury app. From award-winning local journalism to unparalleled sport, health and education coverage, The Mer...