Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News Digital Media · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Who ever dreamt this up ought to be fired. Almost impossible to find today’s news. Is someone planning on trying to match it with the World News. Who cares about items that are 2 months old. We are in Victoria Australia in the middle of a pandemic and you fools make it near on impossible to find an up date. READ THESE COMMENTS AND FIX IT. LIKE PUT IT BACK THE WAY IT WAS. Just a money making grab. No consideration for long term older customers. Who have no need for the new fangled features and I find it insulting to be continually reminded that I am of no real value to an organisation that I have dutyly supported for over 60 years. That is right and now confined to the scrap heap. I will certainly advise all my associates of the shocking treatment I now get. Douglas MCLEAN.
Current version is fine for reading the headlines and checking up on the events of the day. There are a few bugs and issues however. The most annoying one of all is the “scrolling” the images and text seem to lag really badly making the experience difficult on the eyes and takes longer to scroll through the content. The other is the random “ad” placements which depending on which one loads or appears can work fine OR ends up extending beyond the field it is in and covering up the content either side - understand a need for ads but when it overlaps on the content it does make the app really difficult to use as it ends up launching the links embedded inside the ad rather than scrolling or loading the news content. These ads also seem to overtake the majority of the screen on the phone which again makes it harder to get to the news content.
I signed up for a deal ($1 for 4 weeks, then $32 every 4 weeks after that). They tried to debit $32 from my account a week early (after only 3 weeks of my trial), but luckily I didn’t have any money in my account. I called up (as that’s the only way you can cancel) and after being on hold for the best part of 30 mins, I copped some spud who tried to talk me into keeping my subscription for longer. He proceeded to confirm that I had a 4 week extension to the 16th February, and that another debit attempt wouldn’t happen until that week. Sure enough, my account wasn’t updated, and the Herald Sun tried to take the $32 from me again only days later (unsuccessful once again). It’s now going to try again in 2 days time. What a pathetic joke of an organisation
The Herald Sun app delivers the latest news and biggest stories as they happen, from our team of award-winning journalists in Victoria, Australia and...