Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cox Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Many times I get very frustrated with navigating through the WPXI app(and sincerely, the website) . It is hard to find information that you are looking for even if it aired that day. A lot of times the anchor woman or anchorman will say that there’s more information on the website and it is absolutely hard to find. You really have to go down a rabbit hole and it’s frustrating. I would like to be able to access Clark Howard information and (information that comes on at 5 and 6 AM in the morning that helps people save money) at any time of day. There’s all these clips of negative news but something that could be helpful to someone is next to an accessible. I just filled it. A person should be able to find whatever they just saw on TV for at least a few days. Thanks for taking my feedback.
SEIZURE WARNING!!!! That is what needs to be listed. There is absolutely ZERO control over the video that plays in the middle of the articles. There is ZERO way to stop it or pause it. I doubt they thought about the flashing lights from emergency vehicles causing people issues. A LOT of people read the their icons Phones in dim lighted areas and the brightness of the videos flashing lights can be distracting and mind numbing. And if you’re seizure prone, don’t use this app. I get migraines and the videos playing cause me headaches. Flashing lights of emergency vehicles in the videos I can’t control make it worse. Yes, they give an option to turn off auto play on videos (what they don’t tell you is that it’s only for the video at the top of the app, not the ones they embed in the middle of the article). Great. But then they update their app. The videos that would have played in the past still don’t play. But what they don’t tell you is they added a new video section in the middle of every article that you can’t stop auto playing. I hate auto playing videos because if you’re not careful with the volume they are loud and you need to remember to mute. Also, not everyone has unlimited data. The point of their new videos in the middle of the articles are to advertise other news articles, but still. Stop forcing videos. WHY CAN’T I JUST READ THE NEWS. Stop forcing videos. There are times when people are on their phones when they can’t have volume on, so it’s pointless.
I’m so tired of seeing so much worthless junk day after day. This app was never great, but was never this bad. How many different sections do you need?? Certain ones I actually find offensive, due to their content. And, how long are you going to keep out of date articles on here? IUP, fern hollow…to name a couple. I’ve been seeing some of these articles for months. If there aren’t any actual news stories to cover, just have less articles!
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