Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pittsburgh Post-Gazette · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The PG Newslide is a unique way to get some of the news. It offers the same article as on the PG web page, it just offers only a few. I suppose the thinking is if someone reads article on the Newslide they will want to pay for a subscription to their website and be able to access all of the articles. I have news for the PG — I will not pay for your liberal, left-leaning web page. I have read the PG for years and have throughly enjoy most of the sports coverage, (I stopped reading PG news articles a long time ago because of the liberal bias.). So not only are you losing me, a loyal reader of the PG sports, but I am not seeing the ads your advertisers pay to post on your site. Especially when I can read about Pittsburgh sports for free on the Pittsburgh Tribune-Review site, or any number of other free sites. Because of your website’s pay-wall you have lost me! Goodbye!
I was never as extremely against the online version of the P-G as the individuals in the TV ads but I wasn’t a fan. Now that I am using PGe more often. I find that I read more of the ‘paper’ than I did with the actual paper. Somehow it is easier to focus on each article. I only gave 4 stars because I’m still getting used to maneuvering through the sections. It might get 5 stars after a few more weeks of use.
I appreciate the slide on those days the paper is not in in my driveway. As a 50 year subscriber since my 3 boys delivered from grade 3 until they each left for college, the PG has been a hallmark for us! I can’t begin to tell you how delivering and the route manager, John Radvan, molded those boys to become the responsible men they are today! I only hope you will never do away with the paper issue, though we don’t miss the inky fingers! Also, many thanks for publishing the crossword, celebrity scramble, etc. for those days there is not a paper issue! You at the PG are appreciated! Thank you! Whether sports, national, local, society, comics—anything, you are the very best! Luisa and Larry Nitowski
Complete news coverage from the Pittsburgh Post-Gazette, published seven days a week in a traditional newspaper layout. Feature include: Traditiona...
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