Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Medical Electronic Systems · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was a little worried when downloading because of the reviews. But the app is actually incredibly easy to use, and has one of the best onboarding. That said, I was hoping for more info. It tells you about your concentration, motility, etc., but doesn’t have suggested next steps on how to optimize. Granted I was in the normal range, but would still be nice to have some guidance “Do x” or increase intake of y to improve motility, etc. But all of the reviews about how hard this app is to use are misguided.
Test keeps failing regardless of how much troubleshooting performed. By the time support gets back to you the next business day the test is worthless. I like the concept but so far this has been a waste of money and major waste of time.
There is no notion of what the application is called or where to get it when you purchase the kit. Also this application isn’t even linked anywhere on their website. Worst of all, I figured out this application after performing the procedures, and this app forces me to wait for 10 minutes and provides no option to skip it. This user experience is abhorrent. There is only a note saying that we should search for the YO app in AppStore, and this note isn’t even on their guide on the home page. The name of the application isn’t mentioned anywhere convenient.
Easily and accurately check your sperm with the YO Home Sperm Test (purchase of Test Kit required). This app transforms your smartphone into a semen a...