Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MFB Fertility · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After two consecutive miscarriages, I felt lost and discouraged. Because of my age, I often felt like my concerns were brushed aside instead of being taken seriously. Finding Proov completely changed that. I originally switched because I wanted more than just basic ovulation strips. Being able to track multiple hormones throughout my cycle in one easy-to-understand app gave me answers I had never had before. Instead of guessing what was happening, I could actually see how my hormones were changing month to month, which has been incredibly reassuring. What truly sets Proov apart is the support. The F.A.S.T. program made me feel like I finally had a team in my corner. Every question I had was answered with kindness, patience, and real knowledge. I was amazed by how quickly customer support responded—one weekend I even received a reply within 24 hours. That level of care is rare. I’m now on my third medicated cycle, and for the first time in a long time, I feel hopeful and confident that I’m on the right path. While no product can guarantee pregnancy, Proov has given me something I desperately needed: clarity, guidance, and the feeling that I’m not navigating this journey alone. I’ve recommended Proov to friends and anyone struggling to understand their fertility because it’s been one of the best investments I’ve made in my fertility journey.
I’m so grateful for this product and app. I started using Proov after two consecutive miscarriages. The first month I used the Proov Confirm test and was able to see that my progesterone was borderline low and dropped early. I shared the report with my fertility doctor and she put me on progesterone suppositories for my next cycle starting the day after I ovulated. On that second cycle I used Proov Complete. I was able to feel confident on my ovulation date and started progesterone and was able to conceive that very month! I had to email Proov support a few times with questions and I was so impressed with how fast they responded, one time they even responded within 24 hours over the weekend! I’ve recommended Proov to so many people and I would use it again in a heartbeat. (Note: always remember that Proov tests urine, the metabolized hormones, its very different than blood tests. I’ve seen some people try to compare the two in critical reviews of Proov and you can’t really compare the two. Also consistency is key, I always tried to test at the same time and same conditions - first urine, not too overhydrated or dehydrated, etc. - you are looking for the trends)
I am on month 2 using PROOV Complete to check my cycle. We have been TTC for 10 years and haven’t found anything dramatically wrong with my hormones recently. I wanted to use PROOV to monitor my hormones more closely, not only for TTC but also trying to determine what may be driving migraines. PROOV help show my estrogen level may be too high at times it should be lower (when levels are not typically checked). We are changing up my nutritional program to help target this issue and continuing to test to see how my body responds. Love that I can test regularly. The only issue with the app is that when I tried to do a multi test on a non testing day I had a hard time selecting the “next” button because it was almost entirely off my screen. It was extremely frustrating on an already frustrating day (which is why I was testing 😅)
Proov Power, in your Pocket When paired with Proov hormone test kits, the Proov Fertility & Menopause app transforms your phone into a powerful horm...