Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AMERICAN BIRDING ASSOCIATION, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app for birding. The different communities allow you to pick what is of interest to you. The support was great had a login problem and it was quickly resolved. Highly recommend this app for Birders.
As stated in a previous review, the password that you set isn’t what you use in the app. You have to separately set up a password specifically for the app on the website. As of right now if you go to the website, type “app” in the search bar, and go to the third result down- it lets you enter your email and it sends you a link that lets you change your password on the app. This is the order of events that that I took in order to get things straight. If you didn’t want to do that whole process, the link is aba.org/community/community-app. Hopefully this can help someone! Otherwise this app has much potential, and I look forward to what the ABA does with it in the near future!
The reason your regular ABA credentials don't work to log in is because you have to go into the web version of the app and add a special password just for the app. I had to log in on the web and look at the support group to figure that out. It would be nice if the app made that more obvious. Otherwise the app is a nice little mobile portal to the community. Worthwhile for ABA members!
Inspired by the printed ABA Member Directory that served as a way for members to connect with fellow birders and trip guides many years ago, ABA Commu...