Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank of Las Cruces · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On Wednesday I set up my transfer “destination” account information & received an instruction to enter the two amounts transacted in the “destination” bank account. Those amounts arrived in the “destination” bank account on Friday. This morning I entered to amounts in my phone app & they were accepted with a big “TA DA” your “destination” account has been verified. I then attempted to schedule to transfer. Where? How? Not clear. So I logged onto the website & after some valuable security steps to ensure my laptop was mine etc. I tried to create & schedule (by this time, CRITICAL). the necessary time transfer of my funds only to be told by the website active dashboard + that the “destination” account as not valid @ the test numbers sent were wrong. I’m very upset. That’s not the state of a confident & happy customer.
Jazmine Quintela has given excellent customer service from the beginning to now. She’s always professional and has a sweet disposition. The bank’s online service is also so convenient and easy to use! Thank you so much!!
End of day, I made a last minute banking request, I spoke with Maria who had great phone etiquette. She connected me to Jazmine Quintela who was in account services. I completed my part of online process and called in to confirm receipt of completed paperwork right before closing hours. Jazmine was helping another customer, so I left a message. I figured I wouldn’t hear back until Monday. Jazmine was so on her game that she even called me after hours to inform me that my newest account setup was complete for the weekend! Excellent customer service and follow up. Jazmine is a great asset to my hometown bank, Citizens Bank of Las Cruces! Thank you! 🙂
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