Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michaels Stores, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was forced to download the Canadian version as their older app is now US only. It doesn’t work…it constantly crashes. When it does load, I constantly get “Sorry! Something went wrong, but we’re working on it. Please try again later.” Ummmm…I’ve been getting this message for several months. When IS “later”?
Im not sure why I was forced to download a new Michael’s app just for it to be terrible and not work. I never had an issue with the other app but this one will not let me place an order. What’s the point in this app if I can’t use it to order the products I want?
I had to download this one, as the old app no longer supports Canadian stores. Imagine my surprise when I got a store in Texas as my default. It’s a bit far for my liking.
Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’ve got everything to create anything!...