Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Overwaitea Food Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This has been my goto shop to buy groceries. Competitive pricing and good quality product. However online shopping has been a hassle with this firm. For starters you can’t choose the store location ! So by default they pick up a store that serves your area despite others being closer. Last time when I ordered online one of the items was substituted poorly after telling that to the delivery driver he assured me he will make a note and report that to the store and I will be issued a refund/credit. After a couple of days I checked in to see if the item was refunded but I didn’t see any updates so I reached out to the customer care via email. The following is a response I received from the customer care : => Good evening, We received your email about the wrong substitution for green chilies. We just want to inform you that you can return the substituted items to the driver at the time of delivery. Once the item is returned to the store, we can apply for the refund/credit for you. We won't be able to give you credit at this point of time as it is almost a week for your order, which was August 22. Thanks, and regards Navneet 939 ETL <= PS : A 5 dollar is not gonna make me rich or poor ! But this is a bad customer experience. I love the store so I will still be shopping in person but goin forward I won’t be making any purchases online !
This is a great app for ordering groceries online. I would love though for it to be used in the horizontal view. Also, the search function needs improvements. When I search, I need to type the whole word rather than the beginning of a word otherwise it doesn’t come up with any items. Overall, I like this app of online ordering and pick up of our groceries.
The app is ok, but very slow. Seems like this is because there is lots of overlapping content. It is annoying to have to login all the time; please create options to stay logged in or use Touch ID. Also the coupons and sales aren’t very good, nor are they frequently targeted at products I use. I know you have this data from my rewards card purchase history. Would be nice to have the option to say “I’ll never buy this specific product (I.e. Kefir or protein powder), and stop seeing discounts for it, or to see discounts on items I buy frequently to recognize my loyalty.
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