Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Indigo Books & Music Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does this app still work in the US? I can’t log in to my account, it shows no stores in my area even though a store is just two miles away. Not sure what the problem is.
Talked shaketta and she was nice and pleasant
Trying to create an account for the first time by linking a plum rewards card I have had for a couple of years. Doesn’t allow me to create an account- bug states “Something went wrong, but we are working hard to fix it”
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