Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Employer Direct · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t log in through log in or face in. If I do happen to get in, I get error screens. Normally I like the app. I do wish the way to send a message to my own advocate was in the pinned menu instead of the hamburger menu instead of it being a way to message random advocates two different ways from the main screen. Or at least that the way to email directly my advocate was actually on the screen to message my advocate
App is great, and more importantly, this company is having a huge impact on reducing healthcare costs
I wasted months trying to schedule a surgery. Slow but promised a reduced price. I was close to getting a surgery scheduled when their doctor denied their price. Now they want me to start all over for an out of state doctor that they hope will accept their price. What a waste of time!
Meet Lantern, formerly known as SurgeryPlus and Cancer Care Direct. You know that friend who always has inside information and great connections? Tha...