Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MemberHub, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is an amazing app for parents to pay fees, purchase memberships and even track my rewards. With the most recent updates, I can now also pay with my rewards balance and have items from multiple orgs in my one cart for one purchase. Absolutely amazing!!
For some reason login buttons are positioned beneath the edge of the viewport- you can click through to the next screen, even though you can’t read the contents of the button on the first - but that screen has no option to log in with an existing account, only to create a new one with the submit button (also obscured by being positioned beneath the edge of the viewport). Not only is this terrible UX I’m worried it is going to keep our kids from getting the resources they need. Meanwhile, if I log in on desktop I cannot see my kid, but am allowed to access and edit the description of the school and am offered the opportunity to make multi-thousand dollar donations because givebacks mistakenly believes I am a local business which wants to sponsor the school. I’m just trying to pay lab fees!
I was told that this app would be like the payback books and I could access my coupons on the app. There are no coupons. You have to link your credit card to the app and then use the app to pay at the store for a cash back percentage. That’s not the same. When I requested a refund, the customer service bot said I had to go through the organization I purchased it under, which is my daughters school. So I purchased the payback “coupons” on the app but I can’t request a refund through the app. It’s all very frustrating.
Effortlessly donate to local schools and causes Make one-time donations, manage recurring donations, and track your giving history. Buy items and mem...