Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Group Marketing Services, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I feel so bad for Knox county schools purchasing this. They got scammed for sure by a company with a poor product not ready for this scale. It is supposed to add value to help make up for the coupon book price increase but this app simply does not work. Difficult and confusing from the moment you open it to figure out how to add your coupon book purchase. Once you finally have your coupons you have to pick a category to look at, when you try to click on a coupon to use it the whole app freezes and crashes. I’m completely unable to use the coupons.
Glitchy, coupons don’t show up and it freezes when you try to click on a coupon. I used to love the school coupon books and I would buy two or three. The price on the book doubled! Bought one this year bc I was told I would get to use all the coupons double with the ap. I just wasted $20. The book is not great this year and the ap is terrible. This will be my last year to purchase the book.
The app is a poor substitute for the paper book and does not make it easy to search for specific places the book lists
Mobile companion app for Cashbook coupon books.