Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chicago Music Exchange · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A standalone app is a great opportunity for this beloved local retailer. But the app doesn’t load some of account data even when I’ve triple confirmed I’m logged in to the same account on the CME website. What the website calls my wishlist, the app calls my favorites, and none of my wishlist items are there. I’m sure this app will improve with time and I look forward to revising my rating. Regardless, I’m a happy and loyal customer.
I’ve personally had CME try to screw me with every purchase. Over the year and a half I’ve tried to buy two things from them as new: a Supro DK12 and a guitar both were damaged. The amp arrived pre-opened and has a tube with a noticeable microphonic ringing noise on b-flat. I didn’t know enough at the time to return it. The first Gretsch Parlor Penguin arrived with damaged pick guard, a crack in the top and bad 16th fret. The replacement arrived with a broken-off tuning key that someone had attempted to GLUE back on. (Also unplayable 1st and 6th strings at the 16th fret. These all were sold as new and arrived with evidence that they’d been opened. (No doubt these items were returned by customers and CME then burns others with those items rather than returning them to the manufacturer. I’ll never buy from them again and I hope no one else will either. Find a store with a different dealer than CME!
The one thing that was missing from my life was this app! Now I can spend my life savings on my dream guitars from the comfort of my phone…and I’ve never been more stoked on it!!
Since 1990, Chicago Music Exchange has earned its reputation as the World’s Greatest Guitar Store because we’re passionate—not only about the gear we...