Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Incentivio, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Drinks are great and the food is so fresh and delicious.
Just horrible all around. It doesn’t leverage anything I have saved in my phone (passwords/credit cards) so everything has to be manually entered. The interface is very confusing (who makes a button black like the background?) I just felt like I was fighting it the whole time just to get an order submitted. Now it freezes every time I open it
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