Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ConnectiCare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had to call and speak with a person and have an agent setup the userid for me and set up a password. When I went to change the password on my own, the link it is sending to my email keeps saying link expired. The email is getting returned with “message not accepted for policy reasons”. Needs improvement and very buggy. Whatever language you’re using is also getting blocked by the email auto moderators.
I have been asking CTCARE when an app would be available. Finally, I don’t have to access plan/benefits info only through my laptop. I hesitated downloading this app because of all the issues people said they had with logging into their account. I had no problems accessing my account in the app. I haven’t used it much yet, but it seems that everything I’ve done on the website I can go on the app only easier and more quickly.
An iOS created app and won’t let me log in unless on a desktop browser. Keeps taking me to register and tells me to sign in because I have an account. I put in my info and click sign in, it makes me start the registration process again…what’s the point of the app if it can’t be used…
This mobile app is for ConnectiCare members. Not a member? Learn more at ConnectiCare.com. myConnectiCare makes it easy to access your health plan in...