Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Western Connecticut Health Network · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is really hard to negotiate because it really just interfaces with the website. Menu names are obscure—what is a visit summary versus clinical document? It’s impossible to export data. You can’t track your data (weight, CBC, BP, etc) over time. Appointments are hard to track because you just get a long list in chronological order. For someone with a lot of appointments, that is not helpful. You used to be able to export appointments to a calendar app, but not anymore. Also the messaging system they use is absurd. The user has to select from a drop down menu that seems to list EVERY provider in the system. You can’t look up the orders your provider has issued. So you don’t actually know if they’re going to be bloodwork orders at the lab. Really frustrating and unhelpful.
When this works, it’s fine for a quick on-the-go to check appointments or if your labs are done, Rx, etc. but it rarely works. Frequently can’t even log in. Even then it doesn’t recognize my saved login info and tge extra time it takes to pull that up is not worth my time. Just use the website.
The other written reviews seem to be criticizing the network and don’t reflect the app. Here’s an actual review of the app itself: It’s just a web view to the mobile website. Same Cerner health system, same site. The only thing this does is stash your password so you can use faceID to log in. No Apple Health integration, nothing special. Literally just a web view. I would love for this to integrate with healthkit, but until Nuvance combines their portals and moves away from the archaic Cerner Health system, I doubt it will happen anytime soon.
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