Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zalat Pizza · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like Zalat Pizza and figured the app would make orders easier. So far this has been a challenge to say the least. The biggest problem is that Apple Pay is offered as a payment option, but then it doesn’t work? Not a big deal except when you don’t have a credit card on you so Zalat has missed out on my business because of this.
Lunchbox powers the login feature of the Zalat app. When I try to login with my email, it says it doesn’t have my email registered but when I try to sign up, it says my phone number is already associated with them. I can only email Lunchbox to have my phone number removed from their system. I want to order delivery directly from Zalat, because it’s more expensive on a 3rd party delivery app. I called Zalat and was told if I can’t login on the app, the only way to do delivery is with a 3rd party delivery app. If login feature does not change/update, the physical stores need to have the capability of placing a delivery order over the phone. Since this can’t be done currently, Zalat needs to look into the reason why and how to overcome this issue.
Great App! Super easy to use and the fact that it allows you use your apple account to login and use Apple Pay makes it that much easier! The perfect pizza app! Also, the pizzas are absolutely amazing! Fantastic app and even better pizza! You can’t ask for more
Zalat Pizza® Handcrafted pizza. Open late. Zero shortcuts. Welcome to the official Zalat Pizza app — the easiest way to order premium, handcrafted pi...