Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mi Gente Tech · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has real people working for them with fake profiles, all the girls work in fashion in are investors in real estate, or business developers. None of them want to talk to you over the phone after texting for a few days. If you end up talking to them, it’ll be only when it’s convenient for them, never spontaneous, and it will be only for two minutes, if you want to continue the conversation, they pretend to receive an emergency phone call and they hang up on you. I found girls with two different profiles, but different age and names. If you are looking to entertain yourself, thinking that you are talking to pretty girls. This is the app for you. But if not, this is a big waste of time.
The concept is cool. However, the matching system is flawed. For example, when you set distance, it’s a slider bar, with literally only 3 stop points. You can’t adjust by miles, it just automatically sets it, and it’s dumb. Why do I want to match with people 50+ miles away? Also, if you “passed” on someone previously, but change your mind, and you “like” them, it permanently registers your initial swipe, no matter what. The age range is only 18-50, which is eh. Overall the app is just like any other. Limited amount of likes per day, pay to get more, pay to see who likes you, pay to respond to comments that people leave on your pictures, pay to message someone (you can talk to each other, if you match). For an app that wants you to pay for basic features left and right, you’d think the “feedback” or “support” buttons would be functional, at least, but those aren’t either, and I do have the latest version.
So far I’ve been enjoying the app, but there have been several instances where I’ve been chatting it up with a match only to find out that the they’re a state or two away. Having some kind of rough location info available upfront would save a lot of time.
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| Name | Price | Type |
|---|---|---|
| Mi Gente Boost Weekly | $8.99 | Weekly |
| Mi Gente Supreme Weekly | $12.99 | Weekly |
| Mi Gente Boost Monthly | $14.99 | Monthly |
| Mi Gente Supreme Monthly | $23.99 | Monthly |
| Mi Gente Supreme 3 Months | $62.99 | Quarterly |