Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Unpack'd Technologies, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a couple
This app is not well put together. It shows you a ton of profiles of people that are way off the parameters in your settings. Example: my age range is 45-50 and 90% of the profiles I see are for young kids in their 20s. When you click on the “Help” button, an add for another dating app populates and not the help button. This app is incredibly annoying.
It’s rare that I ever leave a review but this app is by far the worst. Tons of ads plus even if you have settings like age range or location it doesn’t matter. They just show you whoever the app wants to show. Plus 80% of the accounts are fakes. Don’t waste your time.
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