Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Al Hilal Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have great experience with this Bank and this application, everything is clear and Very user friendly.
This is way better than the old app. Few suggestions that will make the app 5-stars: 1- Try to speed it up by reducing unnecessary animations. 2- Allow us to replace lost or damaged cards without contacting support 3- I requested a credit card but it doesn’t show up in the app; it would be good if the user can manage their credit card through the app (change credit limit, freeze the card, allow/disable international/online payments etc.) 4- Allow us to request multiple cards similar to all banks
While the idea is great, the UX/UI is extremely poor. The workflow seems to not have been tested and there are so many bugs. Examples: - Adding a child account requires 2 business days to verify IDs, then when approved, it asks u to upload birth certificates, which in turn take 2 business days! Why don’t they ask for all documents to verify in one go?! - After I receive a text that they’ve been verified, I log on the app and it says still pending verification. - The first child I added, the process had a bug that it’s been over two weeks and it’s still not resolved. They called to tell me to wait for the next update. Meanwhile he can’t use his account which actually has funds in it. - Aside from the major showstopper issues above, there are multiple bugs that cause the app to crash. In summary, the idea is great, but the app is extremely poor and the developers need to work very hard to optimize process and fix UX/UI.
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