Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Hut.com Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You can make purchases - like, it’s possible, but it isn’t a good experience at all. The app is slow and hard to navigate. Every page and modal takes a few seconds to load. The experience isn’t smooth. Sometimes there are multiple navigation patterns layered on top of one another, which gets confusing. It must all be built in web. I will probably use the app to get what I need and get out. The experience isn’t good enough to just sit a browse through products. Glad they’re starting somewhere though!
So I learned my lesson the hard way with this retailer. I placed a recurring monthly order of $300 in Maywith Dermstore. Supposedly they shipped it via “Pandion Pro”. I received a delivery notice from Pandion; however, never received my order. I gave it a few days and when I still didn’t have it, contacted Dermstore via chat. Their customer service indicated Pandion handled the shipment from start to finish and advised me to fill out a claim form. After doing so, I did some of my own research and found that their shipper actually dropped this package off partway on its journey with USPS. USPS, to this date (60 days later), cannot locate my packages. Dermstore’s own claim form indicates their policy is to replace missing items - yet, I am still without my order and all you get from requests for status with Dermstore customer service is “we are waiting for a response from our claim team.” So, I cancelled my recurring order, because I do not trust them at this point. I hope Dermstore thinks it’s worth it to lose a recurring $300 monthly sale. I WILL NEVER PURCHASE FROM THEM AGAIN and I caution others to think twice, because they DO NOT take care of their customers.
Dermstore is always having sales and deals on the best skincare lines on the market. If you sign up for text alerts, you’ll never miss out on a great deal. Also if you find your favorite brand you can get it on auto delivery and save money on your products. It’s a great site for skincare and you can earn points to redeem for nice items as well!
The Dermstore app makes it easy to shop for all your favorite skincare, hair care and beauty products from your mobile device. Come join the largest c...