Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brian Woosley · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this concept. The profits should go to the users, instead of being used just to create another gazillionaire founder. Bravo! Keep up the good work!
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Amazing social networking app with a lot of different ways to interact with other users without the negative garbage found on other social networking platforms. Plus the discounts on food and other places around campus help me keep my budget balanced even when I travel to visit my friends on other campuses. The added discount dollars just for signing up is a great perk too! 💯 Recommend for all college students
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